OUGD 503 - Individual practice - Brief 1

A friend of my dad's got onto me about some illustration work he wanted doing for a personal project. Initially he wanted to create a poster that had all the football stadiums in england on that would be covered by a scratch off paint, so that when you had visited a stadium you could scratch of where you had been. The idea was aimed at children so he asked me to design some initial illustrations with this in mind. After talking through the project with him we came to a conclusion that using all the stadiums in england would probably be too many, considering this would be a number well over 50 or so. He decided that the premier league would be a good starting point to focus on. After choosing the style of illustration he liked from my initial sketches I decided to go about drawing all the stadiums from a book that he gave to me to use as a reference. 

This was a quick turnover project as he set me a deadline of about a week or two at the time, this project was also paid as we settles at a price of £15 per drawing. This included all the premier league stadiums at the time plus wembely. 

The illustrations were meant to have quite a hand drawn feel to them but once put through illustrator I would clean up the edges and add some smaller detail into them. 

These were the cleaned up examples of the illustrations I did, from the original pictures I tried to take the most simple aspects of the stadiums, I didn't want too include the supports because I felt this would make the illustrations too messy especially for the fact they were to be scaled down to fit on a sheet and some of the detail would inevitably be lost.

This was the first finished design I sent to the client, I was very happy with the outcome as I felt the stadiums were easily recognisable in the most simplest representation of them. The client liked the style but felt the lines needed to be thicker and possibly some colour to be added. It was suggested that the pitches should be coloured in and maybe some colour or shadow added to the stadiums, but not too much so thats it detracts away from the drawing. 

At first I was hesitant about adding colour because I felt the illustrations worked well without colour but as it was what the client was asking I needed to at least try it out.

I started by doing a few first to see how they looked together, I added line thickness to the stadiums and shaded some of the walls, I also added some colour that reflected the teams home strip, The green of the pitch was a necessary addition for each stadium because it really tied the whole image together. 

These were the final stadium designs, one with a ticker line quality to make it stand out more. From initially not wanting to add colour to the illustrations I think it works well as a series. I got good feedback from the client and he said he was happy with them, more work could be on the cards for similar projects if this one turns out ok.

A few weeks after I finished this the client contacted me saying the poster had been printed but there had been a problem with the copywriting for the scratch off technology so they were looking to find ways around this. 

This was basically just a mock up of the final poster design, this shows the layout and colours that will be used. I think for the intended target audience this works well as a sellable poster. I think the concept is quite strong and it would work well as a gift for a kid who likes football. If I had designed the whole thing I think it would look significantly different but I think this style of design takes its audience into account very well.