OUGD 505 - Design production 2 - further research

I have spent some time analysing the winter games posters and its interesting to see how style changed over time depending on the current trends throughout the world. In some posters you can see the beginnings of different styles like minimalism, and how artists who were commissioned for the posters were influenced by their own background and in some cases previous olympic posters.

In doing further research on this subject I have found alternative posters to some of the winter games that were either used in individual events or as an alternative to the official posters. A trait that particularly stands out to me with the alternative posters is that they vary enormously from the official poster. The designer will employ one style in the official image then it is often a series will be created by a different designer that showcases a different part of the winter games or the city they are being held in.
An example that particularly stands out to me is the 1980 Lake Placid games poster, below is the official poster for the games, It takes on a very minimalist style seen in quite a few posters previous to this games, which is nothing particularly new. The colours represent the American flag and the shape of the lines represent a mountain range. This poster was designed by Robert W Whitney.

An alternative set of posters was created for these games with featured an obvious sport element, these posters were used as part of individual events a showcase quite a contrasting yet still minimalistic style.
Personally I feel they are more interesting that the official poster and they also show an obviously considered approach to graphic design in the way they use CMYK as a basis for the images. The images are also not tied to America in anyway witch gives the posters a much more universal feel to them, which I feel is an important aspect for an international competition,

What I find interesting about these posters is the way the graphic design changes throughout the years, looking back through the archive of posters you can see some really cutting edge anomalies for the time. One that particularly stands out is the innsbruck poster from the 1964 games in Austria, just by looking at it you can see that it is ahead of its time, especially when you compare it to posters that have come before it. The illustration style is quite different to any design of the time and the font is also something that stands out to me. It has quite a futuristic style to it with a relatively minimal feel with good use of space and placement of images.