Layout 1 – Minimal Text / image:
Background:
This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.
Brief:
You are asked to produce a simplistic flyer design for Jackson Rising Exhibition at MoMA (Museum of Modern Art – New York) using the instructions below.
Specifications:
Format: A5 – Portrait
Title: Jackson Rising
Sub-Title: Curated by Jenny Dowd
Date: August 3, 2014 - August 31, 2014
Copy: Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.
Location: MoMA, New York.
Contacts:
info@jacksonrising.com
www.jacksonrising.com
www.moma.org
Image: Jackson Rising ident / MoMA logo / NYU logo
Use of two colours only: Black and white
(Use embedded InDesign file and follow grid.)
Save as PDF file.
Background:
This simple layout will ask you to utilise a short amount of body copy, title, date, and location. The minimal amount of text allows for the simple use of single imagery and the type to serve as the main visual elements.
Brief:
You are asked to produce a simplistic flyer design for Jackson Rising Exhibition at MoMA (Museum of Modern Art – New York) using the instructions below.
Specifications:
Format: A5 – Portrait
Title: Jackson Rising
Sub-Title: Curated by Jenny Dowd
Date: August 3, 2014 - August 31, 2014
Copy: Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.
Location: MoMA, New York.
Contacts:
info@jacksonrising.com
www.jacksonrising.com
www.moma.org
Image: Jackson Rising ident / MoMA logo / NYU logo
Use of two colours only: Black and white
(Use embedded InDesign file and follow grid.)
Save as PDF file.
I put some type into illustrator before I transfered it into indesign, I used the same technique used in the 'jackson rising' title to manipulate the sub headings to give the flyer a running theme. For a first attempt I felt it went quite well, If we were given longer on this task I feel making variations would be ideal to help play around with the hierarchy.
The next task we were given around three hours to complete it, this task consisted of making a concertina booklet that consisted of 10 pages. We were given nine images from four artists that we had designed the flyer for. Along with this we were given a brief.
Jackson Rising
This text/image heavy layout will ask you to utilise body copy, title, date, and location, heading, sub heading, imagery, indexes, highlighted quotes. The amount of text allows for the use of imagery and the type to serve as the main visual elements.
Brief:
You are to layout and design a 10-page concertina folded brochure for a forth-coming exhibition titled ‘Jackson Rising’ at MoMA, New York. All images, copy and branding are included. You have to create a visually stimulating layout that showcases the artists’ imagery but does not sacrifice important information in this process. The images and information must flow harmoniously and offer a taste of what is to be expected during the exhibition.
Branding elements must be kept to black and white. Images must be unaltered and in colour.
Considerations:
Headings, headlines, body copy, grid, type, colour, image sizing, bleed, margins, flow, audience, narrative, language, purpose, size, external print methods, preparing for print, stock, distribution.
Specifications:
Format: A5 x10 – Portrait – Concertina spread (front and back).
Title: Jackson Rising - Curated by Jenny Dowd
Dates: August 3, 2014 - August 31, 2014
Location: 11 W 53rd St, New York, NY 10019, United States
Introduction:
Four artists met at an artist residency at the Ucross Foundation in 2013, now they come together to inhabit at MoMA, New York.
List of artists:
Ruth Boerefijn
Lindsey Glover
Mayme Kratz
Jenny Dowd
Ruth Boerefijn:
My process is experiential. I make visits beyond my self: to Iceland, to the store where the fishermen buy their supplies, to the library.
The feel of manuscripts, photographs and maps give my hands something to articulate when later, in my studio, they work knotting and looping lengths of fishing line. It loses form over time, and can be reshaped; it is resilient. The line is a symbol of connection, of reaching into the depths for nourishment.
The colored paper is cut from my own drawings from nature-imprinted with other narratives and perceptions-through which I punch holes as a way of forging through them to get to the act of new expression.
Text is also a material with a memory and a shape. I struggle to arrange words so they can articulate beyond history to character, story, felt experience, and new possibility.
The feel of manuscripts, photographs and maps give my hands something to articulate when later, in my studio, they work knotting and looping lengths of fishing line. It loses form over time, and can be reshaped; it is resilient. The line is a symbol of connection, of reaching into the depths for nourishment.
The colored paper is cut from my own drawings from nature-imprinted with other narratives and perceptions-through which I punch holes as a way of forging through them to get to the act of new expression.
Text is also a material with a memory and a shape. I struggle to arrange words so they can articulate beyond history to character, story, felt experience, and new possibility.
Lindsay Glover:
Using multiple projections, Lindsey Glover transforms the Loft into a space for the exploration between perception, memory and experience. She collects photograph and video images that are later re-examined to find parallels in context, all the while focusing on the capture and storage of time.
Mayme Kratz:
Mayme Kratz creates art from the natural life of the desert that surrounds her Phoenix home and studio. Viewing collecting as a way of archiving memory, she assembles a variety of natural forms—tangled birds’ nests, feathers, bones, seeds, snakes, and cicada wings—and captures them submerged in resin to create rhythmic, abstract sculptures and reliefs. “My collected specimens celebrate the endless cycles of change and rebirth in nature,” Kratz has said. In addition to these hanging and freestanding works she has also created a variety of videos and installations, including an interactive outdoor sculpture made of found tumbleweeds meant to disintegrate over time.
Jenny Dowd:
Jenny Dowd explores space and movement with a series of steel and Egyptian Paste vessels. The boats hover, dive and flock overhead while exploring the gallery in a playful dialogue.
Contacts:
Ruth Boerefijn: www.ruthboerefijn.com
Lindsay Glover: www.lindsey-glover.com
Mayme Kratz: www.maymekratz.com/
Jenny Dowd: www.jennydowd.com
info@jacksonrising.com
www.jacksonrising.com
www.moma.org
Image:
Jackson Rising ident / MoMA logo / NYU logo
Multiple Artist imagery
(Use embedded InDesign file and follow grid.)
Save as PDF file.
Print proof copy if possible.
The images that were provided were
We didn't have to use every image but we had to include all the information used on the artist.
I didn't find this task too difficult, but I felt I could have benefited from drawing out some mock ups of the pages before hand. When we finished the task we were told to walk around., some people in the class has some really good examples of the work which gave me ideas for things I could have tried on my version.
I went for a very minimal style where I tried to use the photos interestingly. Some pages I would have liked to spend more time on and I feel its something I can revisit to try some more variations of the publication.
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